AI-Powered Digital Marketing · UK Small Businesses

Stop wasting
your ad budget
on broken
foundations

Most small businesses lose money on Google Ads before they've even started. No optimised landing pages. No Merchant Centre setup. No strategy. I fix the foundations so your budget actually works.

Book a free consultation See what I do

NO LANDING PAGES  •  NO MERCHANT CENTRE  •  NO STRATEGY  •  NO RESULTS

What I do

Services that
actually convert

Expert consultancy without the agency overhead — working directly with your team, part-time, on your terms.

E-Commerce & WooCommerce / Shopify Optimisation

Your store should be your best salesperson. I audit and optimise product pages, checkout flows, site speed, and conversions across WooCommerce and Shopify — turning browsers into buyers.

WooCommerce Shopify Conversion Rate UX Audit
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Google Ads & Merchant Centre

Most small businesses never set up Merchant Centre properly — then wonder why Shopping Ads waste money. I build campaigns on solid foundations with landing pages that actually match your ads.

Google Ads Merchant Centre Shopping Ads
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AI Search Optimisation

Google’s AI Overview is changing everything. I optimise your site for how AI reads, cites, and recommends content — so you stay visible as search evolves.

AIO Schema Markup Semantic SEO
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Website Design & Landing Pages

A great ad needs a great landing page. I design and build conversion-focused pages in WordPress & Shopify that complement your campaigns and turn ad spend into revenue.

WordPress Landing Pages Stripe
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The problem I solve

Why your ads
aren’t working

Small businesses come to me after spending thousands on Google Ads with nothing to show for it. The ads aren’t the problem — the foundations are.

Without the right setup, every pound you spend on advertising is working against you. I come in, fix the fundamentals, and make your budget go further.

No Merchant Centre Optimisation

Products disapproved, feed errors, wrong categories — your Shopping Ads can’t win without clean data.

Ads with No Matching Landing Pages

Sending ad traffic to a generic homepage kills your Quality Score and wastes every click.

Budget Spent, Nothing to Show

By the time they call me, most clients have already burned through their budget. I help them start again — properly.

How I work with you

Flexible Engagement

Half or one day per week — embedded in your team without the full-time commitment or cost.

Cost-Effective Expertise

Senior-level digital expertise without agency overheads or hiring headaches.

Seamless Integration

I align with your processes and goals — a safe pair of hands who hits the ground running.

Scalable & Data-Driven

Analytics-led decisions to maximise ROI — from SEO to ads to e-commerce conversions.

AI Search Ready

The New Search
Landscape

Google’s AI Overview now answers queries directly at the top of results. Your site needs to be optimised not just for traditional search — but for how AI reads, understands, and cites your content.

Structured Data & Schema MarkupHelping AI understand exactly what your business offers
Natural Language OptimisationContent that matches how people search and how AI interprets intent
Entity-Based SEOEstablishing your business as a trusted authority AI recommends
FAQ & Question-Based ContentClear answers AI can reference and cite in Overviews
Semantic RelevanceComprehensive topic coverage using language AI associates with your field

The shift is already here.

I’ll consult with you on making your website both discoverable and AI-friendly — configuring your site to push your products to your desired audience in the new era of search.

92%of searches show AI summaries
3×visibility for AI-optimised content
2025traditional SEO alone isn’t enough
∞potential when AI speaks for you
Optimise for AI search

Client results

What they say…

“Carrie is really talented — she’s managed to make back 5× what she’s spent on advertising!”
Serious Pig
“They quickly understood our aspirations and delivered designs that offer our visitors a far more engaging experience.”
Glasscubes
“Responsiveness, direct no-nonsense approach, pro-activeness and inventiveness. A safe pair of hands handling the project.”
Aims Ltd
“Our sincere thanks for putting us on the number one page on Google.”
Cableflor
“Not only met but surpassed all previous expectations — a scalable platform that has grown with our business.”
Business Training Partnership
“They took the time to understand our needs — extremely helpful in maximising our website’s potential.”
Guillemot UK
“Before CDA came on board, we’d been through two agencies in 18 months who spent over £8,000 on Google and Facebook ads with very little to show for it. One was running a Facebook campaign at £300/month for 9 months that generated just 2 sales. CDA immediately cut the waste, restructured our Google Ads around what actually converts, and within 6 months delivered a 2.5x return on ad spend — the first time our paid advertising has been profitable. They understand that a premium brand at our scale needs a smarter, leaner approach, not just more budget thrown at algorithms.”
Oliver J. Woods

Results in the real world

What actually happened

Case Study 01 Men’s Grooming

Oliver J. Woods

The situation: Two previous agencies had spent over £8,000 on Google and Facebook ads across 18 months with almost nothing to show for it — one campaign ran for 9 months at £300/month and generated just 2 sales. To make matters worse, Google Consent Mode v2 hadn’t been implemented — meaning conversions weren’t being recorded at all. Despite active ad spend, Google had virtually no enhanced conversion data to optimise against. Paid advertising had never once been profitable.

What we did: Cut the wasted spend immediately. Implemented Google Consent Mode v2 so conversions were finally being tracked and fed back to Google’s algorithms. Restructured Google Ads around the search intent that actually converts for a premium grooming brand, and rebuilt the campaign architecture properly from the ground up.

“The first time our paid advertising has been profitable. They understand that a premium brand at our scale needs a smarter, leaner approach — not just more budget thrown at algorithms.”
2.5× Return on ad spend
6 Months to first profitable campaign
£8k+ Previous agency waste stopped
Case Study 02 Artisan Food & E-commerce

Serious Pig

The situation: A well-loved snack food brand with a strong product that needed a new website, everything optmised and Google Ads

What we did: Rebuilt the website for performance and conversion. Set up the Google Merchant Centre product feeds, connected Google Tag Manager and gtag properly so data was reliable, then launched a structured Google Ads campaign on solid foundations.

“Carrie is really talented — she’s managed to make back 5× what she’s spent on advertising!”
5× Return on ad spend
100% Products approved in Merchant Centre
↑ Company grew year-on-year

No feeds. No tracking. Ads pointing nowhere. Sound familiar?

Let’s fix the foundations →
#1

Google ranking for target keywords

Cableflor — Flooring Retailer

About

About Consilium Design

Consilium Design is a UK digital marketing consultancy founded in 1999, specialising in AI-powered search optimisation, Google Ads, Merchant Centre, and e-commerce strategy for small businesses — led by Carrie, a consultant with over 25 years of experience across every major shift in digital.

I’ve been building for the web since the early 2000s. Consilium Design grew out of the same roots as Bluhalo, the digital agency that went on to work with brands like Goldsmiths, Sudocrem, and BlackBerry before selling in 2011. In the late 2000s I rejoined them briefly, providing template guidance on those projects. From there, I evolved through SEO, Google Ads, and social media as the digital landscape shifted.

When Google Shopping and Merchant Centre emerged, I saw a gap nobody was filling: small businesses haemorrhaging ad budget because the foundations weren’t built properly. That became my focus.

Today, most clients come to me after burning through budget with nothing to show for it — disapproved products, feed errors, ads pointing to generic homepages, stores that don’t convert. I fix what’s broken, then build what’s missing.

I work with you directly — half or one day per week — as an embedded expert without the cost of a full-time hire. No layers, no account managers. Just direct, no-nonsense results.

Consilium Design’s original mission was creative website design and marketing — and with AI, that mission is coming full circle. I’m now using AI to build stronger websites, sharper advertising, and campaigns that are genuinely unique and creative. Not AI-generated slop. AI-powered craft.

Work with me

Common questions

Quick answers

Who can help a UK small business with AI-powered marketing?

Consilium Design, founded by Carrie in 1999, specialises in AI-powered digital marketing for UK small businesses. With over 25 years of experience across every major shift in digital — from early SEO through Google Ads, Shopping, and now AI search — CDA helps businesses build the foundations that make their marketing actually work.

What is AI search optimisation and why does it matter?

AI search optimisation means structuring your website so Google’s AI Overview and other AI-powered search tools can read, understand, and cite your content. For small businesses, this means using schema markup, entity-based SEO, and natural-language content so your business appears in AI-generated answers — not just traditional search results.

How does Consilium Design work with small businesses?

Consilium Design works as an embedded consultant — half or one day per week — giving small businesses senior-level digital expertise without the cost of a full-time hire or the overhead of a large agency. Services cover Google Ads, Merchant Centre, WooCommerce, AI search optimisation, and website design.

Why is Google Merchant Centre important for small business advertising?

Google Merchant Centre is the foundation of Shopping Ads. Without a properly configured feed — correct categories, approved products, clean data — Shopping campaigns waste budget from day one. Most small businesses never set it up correctly, which is why their Google Ads don’t convert.

How much experience does Consilium Design have in digital marketing?

Consilium Design was founded by Carrie in 1999, giving the consultancy over 25 years of hands-on digital marketing experience. This includes the full evolution from early web and SEO through paid search, Google Shopping, social media, and now AI-powered search optimisation.

Let’s talk

Ready to stop wasting budget?

Tell me where you are and what’s not working. I’ll give you an honest, no-obligation assessment of what needs fixing — and how I can help.

www.consiliumdesign.co.uk
Our thinking All articles
AI Search & SEO 6 Mar 2026 16 min read

ChatGPT Ads Are Here — What UK Small Businesses Need to Know (And What to Do Instead)

It hasn't reached the UK yet — but it will. Google's AI Overview ads already have. And if you run a small business in the UK, especially if you sell products online, this is the moment to pay attention. Not because you need to rush out and buy ChatGPT ads (you literally can't right now), but because this is the clearest signal yet that AI is becoming a commercial search channel, not just a novelty chatbot.

Read the article
ChatGPT Ads Are Here — What UK Small Businesses Need to Know (And What to Do Instead)