AI-Powered Digital Marketing · UK Small Businesses

Stop wasting
your ad budget
on broken
foundations

Most small businesses lose money on Google Ads before they've even started. No optimised landing pages. No Merchant Centre setup. No strategy. I fix the foundations so your budget actually works.

Book a free consultation See what I do

NO LANDING PAGES  •  NO MERCHANT CENTRE  •  NO STRATEGY  •  NO RESULTS

What I do

Services that
actually convert

Expert consultancy without the agency overhead — working directly with your team, part-time, on your terms.

E-Commerce & WooCommerce / Shopify Optimisation

Your store should be your best salesperson. I audit and optimise product pages, checkout flows, site speed, and conversions across WooCommerce and Shopify — turning browsers into buyers.

WooCommerce Shopify Conversion Rate UX Audit

Google Ads & Merchant Centre

Most small businesses never set up Merchant Centre properly — then wonder why Shopping Ads waste money. I build campaigns on solid foundations with landing pages that actually match your ads.

Google Ads Merchant Centre Shopping Ads

AI Search Optimisation

Google’s AI Overview is changing everything. I optimise your site for how AI reads, cites, and recommends content — so you stay visible as search evolves.

AIO Schema Markup Semantic SEO

Website Design & Landing Pages

A great ad needs a great landing page. I design and build conversion-focused pages in WordPress & Shopify that complement your campaigns and turn ad spend into revenue.

WordPress Landing Pages Stripe

The problem I solve

Why your ads
aren’t working

Small businesses come to me after spending thousands on Google Ads with nothing to show for it. The ads aren’t the problem — the foundations are.

Without the right setup, every pound you spend on advertising is working against you. I come in, fix the fundamentals, and make your budget go further.

No Merchant Centre Optimisation

Products disapproved, feed errors, wrong categories — your Shopping Ads can’t win without clean data.

Ads with No Matching Landing Pages

Sending ad traffic to a generic homepage kills your Quality Score and wastes every click.

Budget Spent, Nothing to Show

By the time they call me, most clients have already burned through their budget. I help them start again — properly.

How I work with you

Flexible Engagement

Half or one day per week — embedded in your team without the full-time commitment or cost.

Cost-Effective Expertise

Senior-level digital expertise without agency overheads or hiring headaches.

Seamless Integration

I align with your processes and goals — a safe pair of hands who hits the ground running.

Scalable & Data-Driven

Analytics-led decisions to maximise ROI — from SEO to ads to e-commerce conversions.

AI Search Ready

The New Search
Landscape

Google’s AI Overview now answers queries directly at the top of results. Your site needs to be optimised not just for traditional search — but for how AI reads, understands, and cites your content.

Structured Data & Schema MarkupHelping AI understand exactly what your business offers
Natural Language OptimisationContent that matches how people search and how AI interprets intent
Entity-Based SEOEstablishing your business as a trusted authority AI recommends
FAQ & Question-Based ContentClear answers AI can reference and cite in Overviews
Semantic RelevanceComprehensive topic coverage using language AI associates with your field

The shift is already here.

I’ll consult with you on making your website both discoverable and AI-friendly — configuring your site to push your products to your desired audience in the new era of search.

92%of searches show AI summaries
3×visibility for AI-optimised content
2025traditional SEO alone isn’t enough
∞potential when AI speaks for you
Optimise for AI search

Client results

What they say…

“Carrie is really talented — she’s managed to make back 5× what she’s spent on advertising!”
Serious Pig
“They quickly understood our aspirations and delivered designs that offer our visitors a far more engaging experience.”
Glasscubes
“Responsiveness, direct no-nonsense approach, pro-activeness and inventiveness. A safe pair of hands handling the project.”
Aims Ltd
“Our sincere thanks for putting us on the number one page on Google.”
Cableflor
“Not only met but surpassed all previous expectations — a scalable platform that has grown with our business.”
Business Training Partnership
“They took the time to understand our needs — extremely helpful in maximising our website’s potential.”
Guillemot UK

About

About Consilium Design

I’ve been building for the web since the early 2000s. Consilium Design grew out of the same roots as Bluhalo, the digital agency that went on to work with brands like Goldsmiths, Sudocrem, and BlackBerry before selling in 2011. In the late 2000s I rejoined them briefly, providing template guidance on those projects. From there, I evolved through SEO, Google Ads, and social media as the digital landscape shifted.

When Google Shopping and Merchant Centre emerged, I saw a gap nobody was filling: small businesses haemorrhaging ad budget because the foundations weren’t built properly. That became my focus.

Today, most clients come to me after burning through budget with nothing to show for it — disapproved products, feed errors, ads pointing to generic homepages, stores that don’t convert. I fix what’s broken, then build what’s missing.

I work with you directly — half or one day per week — as an embedded expert without the cost of a full-time hire. No layers, no account managers. Just direct, no-nonsense results.

Consilium Design’s original mission was creative website design and marketing — and with AI, that mission is coming full circle. I’m now using AI to build stronger websites, sharper advertising, and campaigns that are genuinely unique and creative. Not AI-generated slop. AI-powered craft.

Work with me

Let’s talk

Ready to stop wasting budget?

Tell me where you are and what’s not working. I’ll give you an honest, no-obligation assessment of what needs fixing — and how I can help.

www.consiliumdesign.co.uk