Social Media Set for Major Shift as AI Changes Content Landscape
The days of endless scrolling through marketing articles and “expert” advice pieces may be numbered, as artificial intelligence reshapes how we consume information.
The Current State
Social media feeds have become increasingly cluttered with professional content, marketing materials and sponsored posts. Users wade through countless articles promising “ultimate guides” and “essential tips”, most following identical formulas and offering similar advice.
The Emerging Change
A significant shift is becoming apparent. As AI chatbots become more accessible and sophisticated, the traditional content consumption model faces disruption. Rather than searching through multiple articles, users can simply ask AI tools for specific, tailored information.
What’s Declining
- Generic advice articles
- Marketing-heavy content
- Sponsored “thought leadership”
- Template-based guides
- Mass-produced content
What’s Growing
- Private group interactions
- Personal updates
- Real-time sharing
- Community discussions
- Authentic exchanges
Business Impact
Companies are already adapting their strategies:
- Community Focus
- Building genuine connections
- Fostering real dialogue
- Creating value through interaction
- Platform Usage
- Emphasis on group features
- Enhanced private sharing
- Authentic engagement tools
The New Balance
Social platforms appear to be returning to their original purpose – connecting people with people. Meanwhile, AI tools are becoming the go-to source for information and advice.
Platform Evolution
- Less promotional content
- More genuine interactions
- Stronger community features
- Better filtering systems
Looking Forward
This shift suggests a rebalancing rather than a decline. Social media may well return to its roots as a space for genuine connection, whilst AI handles the informational aspects that had gradually overtaken these platforms.
The result? A more authentic digital landscape where both AI and human connections serve their proper purpose. For businesses and users alike, this presents both challenges and opportunities in rebuilding genuine online communities.